In this weeks guest post business coach and mentor Michele Christensen focuses on how you can run a successful coaching business.
How Narrowing Your Focus Can Make You More Successful
By Michele Christensen
Many coaches work as solopreneurs, or one-person businesses. If you are drawn to this model, it’s a great way to work. However, it does mean that you wear all the hats in your business. There’s a lot to do to keep a business running, and it can feel like you are pulled in a million different directions. If you are spread too thin, you may not be putting enough time in on any one thing to make it effective.
For example, if you are spending hours every day marketing yourself through dozens of channels you may not have time to do any actual income-producing or referral-generating work. You may not even have time to properly implement any single one of those channels. Or, you may have too many projects in the process of being created. In reality, most of us can only juggle a few in-depth projects at a time so it’s better to get one done before adding another.
Here is an example of a mistake of this type I made in my own business. I spent one year early in my business doing a lot of networking. I went to several events per week and even went to two events per night sometimes. However, I made the mistake of going to a bunch of different events and meeting hundreds of people one time each instead of finding just a few networking events and maybe a few dozen people that I could stay connected with and build active relationships with.
The main point is that if you run a solopreneur coaching business, there’s an upper limit to how much you can do well. Avoid the temptation to keep adding new business-building tactics that you can’t fully implement or having too many projects going at once. Narrow your focus to just the number of things you can do well and feel on top of. You’ll feel less stretched thin and get more done, and these two things can make you more successful.
About Michele Christensen
Michele Christensen is a business coach and mentor for solopreneurs. She teaches people how to have a profitable, sustainable one-person business they can run from home without overwhelm or working 24/7. For more information and free resources, find her online at michelechristensen.com, or on the social sites.
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