In today’s guest post Joan Bell shares some of her expertise and knowledge as she asks:
Want More Clients? Are Random Acts of Marketing Holding You Back?
by Joan Bell
Say NO to random acts of marketing! (RAOM)
What’s falling through the cracks in your marketing?
It’s so easy to get bogged down with all the bright shiny objects out there that we often end up confused, overwhelmed and simply frustrated with what we should be doing to get more clients.
In fact it has become such an issue for many independent professionals that they are seriously thinking of going back to old jobs or beginning something else that doesn’t require the effort and intensity that seems to be needed to be successful as an entrepreneur.
I worked with one client recently who said she had done “everything” to get more clients and nothing had worked so I was her last chance before she just ‘gave up’ and did what others had been telling her to do for months… “get a proper job”
Uggghhhhhhhhhh! That really got my heckles up! (It’s like saying women belong in the kitchen!)
Through coaching and asking her some very simple but powerful questions my client came to realize what her idea of “everything” had consisted of; this is what her idea of marketing was:
- A few random Facebook comments
- Random invitations to her programmes or classes,
- A monthly newsletter that went out spasmodically
- Random conversations with anyone who would listen
- Writing an occasional special report or random content
I asked about her marketing plan? She didn’t have one. She didn’t have a content calendar or any specific marketing strategies or daily actions that she did consistently. In fact 80% of her marketing efforts were totally random based on how she was feeling on the day and what she was currently interested in or that she heard was the latest and greatest marketing fad.
Actually, it was luck rather than judgement that she had clients at all. Things had to change or this fabulous woman would be doing a disservice to those people she was meant to serve and she would be joining the queue of entrepreneurs who have given up on their dream.
The term RAOM (Random Acts of Marketing) came to mind, not sure if I had heard it before or whether I came up with it but whatever the case, this had been her way of marketing and she wondered why it wasn’t working.
The first thing I asked of her was to acknowledge where she was and realize that what she was doing wasn’t working. Only then could she breathe a sigh of relief knowing that there was nothing ‘wrong’ with her and it was simply a matter of learning, knowing and instigating a more structured plan of action to help her attract and sign up more clients.
The best part was I could offer her exactly what she needed to get the results she wanted and we could move very quickly to give her an understanding of how it all ‘works’ and how simple it actually is when you understand a few basic steps or keys of marketing.
They are:
- Know what you are offering – specifically and passionately
- Know who you are, what you stand for and what you can deliver
- Have a way or ways of delivering this that makes sense for your clients
- Have a solid, tangible result that they can expect from working with you
- Create a no excuses, reliable marketing plan that is easy to implement
- Take monthly, weekly, daily actions that work and give results
- Take a birds-eye view to see what’s working and what isn’t
- Make any adjustments that are needed
- Take it to the bank! Ching ching!
Rinse and repeat for your next stage.
Yes, it takes effort and the time to learn but surely that has to be better than flailing aimlessly through a marketing mine-field of the latest, greatest strategies that have yet to be proven.
This is one time when the tried and true actually works, you can jazz it up, colour it, add music to it or dance with it but when it comes down to it, it’s the strategies and planning, the passion and purpose and the daily actions done with love and enthusiasm that work best every time.
You know how I know this? Yep, you guessed it, I’ve tried all the rest myself and it took me a long time to get on track and when I did, life, business, marketing and my bank balance became so much more expansive.
Don’t waste another day on Random Acts of Marketing, take the time to learn how to do it in a way that works, a way that aligns with your passion and a way that can give you the results you deserve. I promise you, you won’t regret it.
About Joan Bell
Joan Bell is a Solo Biz & Marketing Coach and Certified NLP Practitioner.
Joan is also a facilitator of the GET CLIENTS NOW! 28 day marketing programme and loves to work with Coaches and Service Professionals who want more clients, more cash and more fun in their biz and their life. This programme can be done with a small group or on a 1 to 1 basis..
She’s a no-nonsense, ‘tell it like it is’ coach with a sense of fun and likes nothing better than sharing her wit and wisdom in ways that puts her clients at ease and provides them the space they need to confidently showcase their brilliance in a judgement free playground.
As a result of working with Joan clients create marketing plans that work, signature systems they can take to the bank and lifestyles they’ve only dreamed of. If you’d like to find out more, pop on over to http://www.bizcoach101.com or http://tiny.cc/gcn where you can read an article, get a Free report and check out Joan’s Services.
Article Source: Want More Clients? Are Random Acts of Marketing Holding You Back?
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